Gold Vermeil vs Gold Plated: What Your Brand Should Choose

Same gold look, two very different specs

One Spec Sheet Separates a $150 Ring From a $250 Ring

Lab-Grown Paraiba: Why It's about to be Everywhere

Natural Paraiba set a record at Christie's. The lab-grown version is one of the most requested stones at the factories.

How Demi-Fine Brands Changed Jewelry Factory MOQs Forever

How mainstream demi-fine brands reset MOQ expectations, and the negotiation levers small jewelry founders can use with factories today.

Charm Jewelry Is Back. Here's What Sourcing It Actually Takes post

The real numbers on MOQs, gold vermeil vs sterling silver, mold ownership, and 3 questions to ask before your first charm order.

GRA moissanite certificate: what it actually proves (and what it doesn't)

Every moissanite supplier grades differently. Here's what to verify before you place a bulk order.

Start Your Jewelry Brand at 30 Pieces Per Style